Well, we’ve got our answer to what Amazon’s investment in Rivian really means. It recently announced an order of 100,000 electric delivery vehicles from the company — the largest order ever of electric delivery vehicles.
- A day before Amazon’s employees walked out in protest over the company’s inaction on climate change, Amazon announced an ambitious new climate pledge.
- As part of the pledge, Amazon is purchasing 100,000 electric delivery vans from Rivian.
- Whether or not the move was to thwart recent bad publicity, Amazon sets an important and essential new emissions standard for companies to reach.
100,000 new electric delivery vans on the road
Always setting ambitious timelines, which sometimes don’t come to fruition like with the drone, Amazon plans to have electric vans delivering packages to customers in 2021, with 10,000 of the electric vehicles on the road by early 2022 and all 100,000 by 2030. Amazon estimates that with this replacement of gas-guzzlers, it will reduce its carbon footprint by 4 million metric tons of carbon per year by 2030.
The deal with Rivian is part of Amazon’s commitment to meet the Paris Agreement 10 years early by becoming the first signatory of The Climate Pledge. Co-founded with Global Optimism, the pledge challenges signatories to reach net zero carbon across their businesses by 2040 beating the Paris Accord’s goal of 2050 by 10 years.
With Amazon’s new electric delivery vehicle by Rivian, there’s hope that downtown Seattle’s skies can actually be this blue. (Image: Amazon)
What is The Climate Pledge?
Signatories to The Climate Pledge agree to three resolutions: measure and report greenhouse gas emissions on a regular basis; implement decarbonization strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon emission elimination strategies; and, neutralize any remaining emissions with additional, quantifiable, real, permanent, and socially-beneficial offsets to achieve net zero annual carbon emissions by 2040.
Jeff Bezos, CEO of Amazon, timed the announcement pretty perfectly, a day in advance of Amazon employees walking out in protest over Amazon’s disregard for its operation’s impact on climate change.
In an effort to provide transparency, Amazon also launched a sustainability report website to publicly track its progress and provide information on how consumers can reduce their carbon footprint by choosing products with less environmental impact.
WHY THIS MATTERS
Amazon has encountered some publicity issues of late with its delivery network, which not only puts drivers at risk but also creates even more pollution. With this swing-for-the-fences climate initiative, Amazon not only addresses criticism against the company, it raises the bar for corporate responsibility. Whether Amazon acted for the environment or self-interest, it hardly matters when the environment tallies a win.