The Cadillac brand has been synonymous with luxury and cutting edge technology since its inception in 1902. In order to stay relevant for the next century, Cadillac will be at the forefront of GM’s move toward an all-electric future. Cadillac will be the first to use the all-new BEV platform which will be flexible, allowing the company to respond quickly to customer preferences with short design and development lead times. The Cadillac portfolio will benefit from a variety of body styles that can be spun off this architecture.
The most advanced components within this platform are the drive units and battery cells, both of which are being designed for maximum usability throughout GM vehicle lineups in different countries. The EVs can be configured in front, rear or all-wheel drive, and the output of their battery systems will be adjustable based on vehicle and customer needs.
As we can see from the photograph, the next generation of Cadillacs will encompass the brand’s modern yet 1970s Eldorado design elements with a wide front stance, long sharp curves and incredible LED lighting components. I believe this is exactly the type of styling Cadillac needs to become more relevant and remain a luxury leader. In order to attract more customers and widen their sales base, they need to stop being so conservative and make radical moves; both on the design and technological frontiers. We’ve seen efforts made towards that with the introduction of Cadillac’s Super Cruise autonomous driving technology, which is class-leading and only rivaled by Tesla’s AutoPilot. With GM’s new all-electric BEV architecture and Cadillac’s early adoption of that platform, we see good things on the horizon for Cadillac.