Cagiva Set to Return With Electric Motorcycles

can be reached at marcusamick@aol.com
can be reached at marcusamick@aol.com
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The team mapping out the comeback of the famed motorcycle brand Cagiva certainly believes in the viability of electric vehicles. So much so that the group is actually expediting its plans to relaunch the company as an all-electric bike brand, according to a report by Electrek.

  • Cagiva has been exploring the idea of relaunching as an electric bike company for nearly two years.
  • The Italian motorcycle brand, owned by MV Agusta, will focus on more affordable, smaller electric motorcycles.
  • Cagiva plans to release its first electric motorcycle within a year, which could be sourced through a partnership with Chinese motorcycle company Loncin.

Cagiva 600 W16Cagiva was known for its off-road motorcycles, like this 600 W16 that was used in the 1995 James Bond film Goldeneye. (Photo: Getty Images)

New strategy

The shift to electric bikes would be quite a reversal for a company known for gas-powered off-road motorcycles. Even more, Cagiva is hinging its comeback on the idea of making small, affordable e-motorcycles, hoping to appeal to a new generation of thrill seekers in the new world of mobility. These sort of bikes bridge the gap between electric bicycles and electric sport bikes.

Cagiva traces its motorcycle heritage back to 1978, but had fallen on hard times by 2016. It first hinted at its plans to make a comeback as an electric bike company in 2018, celebrated as the 40th anniversary of the storied bike brand. According to Electrek, the Italian motorcycle company is now pushing to accelerate its comeback, with plans to debut its first bike within the next 12 months.

WHY THIS MATTERS

Cagiva’s plans to relaunch as an electric motorcycle company is indicative of the growing interest in e-powered bikes. The company’s decision to expedite its plans is a sign of the viability of the electric motorcycle market, which could spark other new brands and products.


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can be reached at marcusamick@aol.com
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