Just weeks after a massive price-slash, Tesla raises its prices.
Tesla’s CEO Elon Musk is on a charge to cut costs. At first, he planned to close all of its retail stores and move its entire sales force online in order to achieve his decreased spending goals.
Landlords who hold the leases on Tesla’s rented retail spaces reminded the automaker, however, that the carmaker would still be on the hook for rent payments regardless if it shuttered its stores or not. Days later, in the face of paying for rent for stores they weren’t going to use, Tesla backtracked and changed course, keeping the stores open.
Rather than cut costs, Musk opted to raise prices on its vehicles, virtually across the board. All Tesla models, save the $36,000 entry-level Model 3, are now three percent more expensive than they were earlier this week.
News of the price hike sent customers flocking to the company’s site to place orders with aims to lock in their lower retail price. This prompted the carmaker to postpone the price hike for a few days, according to a company tweet.
Tesla pricing has been bouncing around for a while now, though. When it announced the reveal of its Model Y, the company lowered the prices on its entire lineup. This price slash irked some customers. One even took to the Tesla Forum to point out that if he were to buy his exact same Model S today, it would cost $22,000 less than what he paid just three months ago.
So take this as a lesson for you would-be Tesla buyers. The price you locked in earlier this week might be better than you’d pay today. But give it a few months. Prices might come down again. And you might feel like you got hoodwinked.