A little over a month ago, news broke that would-be electric-car brand Faraday Future was not bringing back its furloughed workers as planned. This, after the company failed to raise the cash necessary to put employees back on its payroll.
Last week, however, the company’s CEO, Jia Yueting, took to Twitter to reveal a teaser image for a new concept called the V9. Yueting used a string of seemingly unconnected buzzwords to describe the concept, saying that it “blends design, AI and seamless cabin connectivity” in a “new mobility luxury intelligent space.”
V9 concept is only possible because Faraday was able to secure a joint venture with The9 Limited, a Chinese gaming company, last month. With a $600 million infusion from The9, Faraday will use the components designed for its first planned model, the FF 91, to create the V9. Faraday intends to have the V9 roll out of its Chinese production facility in 2020.
Amusingly, a Twitter user @MichalBieniek replied Yueting’s tweet saying, “Fiat Multipla both ways? ;)” Presumably, Bieniek was indicating that the V9 concept looks suspiciously like a double-sided Fiat Multipla wagon. In that the V9 seems to have the infamous double-bubble front end of the Multipla on both the front and rear.
Honestly, it’s hard to A) believe anything anyone from Faraday Future says anymore and B) get excited about the V9. Not only does the concept teaser rendering look like a sillier Fiat, the brand decided to describe it using words a lazy marketing algorithm would concoct. I mean “new mobility luxury intelligent space”? C’mon.
But they could turn around and surprise me. I mean, they did once already. With the amount of money and talent they had plus the fanfare they were able to generate, I figured they were going to be a force for Tesla to reckon with. And that never came to fruition. So, maybe Faraday could turn around and surprise me the other way.