Just a few days ago, upstart electric car brand Fisker teased its new, all-electric SUV. At that time, it announced the vehicle would offer a 300-mile range and a price tag starting around the $40,000 mark.
Over the weekend, the brand released another teaser image. This time of the side profile of the nose of the yet-unnamed electric SUV, which includes a portion of the chunky, six-spoke wheel design. It’s easy to say that, based upon the two teaser images we’ve seen so far, the Fisker SUV will be pretty tough looking.
What’s more, Fisker also announced that it has named Don Jackson to lead the brand’s manufacturing efforts. In the release, Fisker also made known that it is moving closer to picking the production cite for its SUV. However, it gave an extensive list of potential states that might be home to the facility, including, California, Georgia, Indiana, Kentucky, Michigan, Missouri, North Carolina, Ohio, Tennessee, Texas and Virginia.
Don Jackson is an important ‘get’ for Fisker. Not only does Jackson boast 40 years experience, he served as Senior Vice President of Quality and Production for Toyota’s Texas operations. Following that, Jackson worked as President of Manufacturing at Volkswagen of America.
“Following the exciting announcement on our affordable electric luxury SUV for the mass global market, we sought out an automotive industry leader with a strong history of results in high-volume manufacturing and the utmost in quality control. Don has lead operations for the largest OEMs, raising the bar in vehicle quality and reliability” Henrik Fisker, chairman and CEO of Fisker Inc. said in a prepared statement. “We are delighted to have him join our team as we ramp up toward launch in 2021 and prepare to bring a more emotion-stirring, American-made EV design to people worldwide.”
It’s important that Fisker have a person with years of experience in streamlining, efficiency, and quality leading vehicle production. We need not look further than Tesla to learn the lessons of bucking the traditional automotive manufacturing trends. After all, Tesla has been plagued by production setbacks and build quality issues. Clearly, Fisker doesn’t want to fall victim to those same problems.
The brand’s unnamed SUV isn’t due until 2021. So Jackson has time to make sure he gets the build plan sorted.