Henrik Fisker, automotive designer and electric car company entrepreneur, believes this: “The future success of EVs relies on creating an emotional connection with the consumer – in addition to longer range and more practicality for the wider market.”
He’s right, because electric vehicles tend to drive similar to one another. That leaves exterior styling, interior design, comfort level, quality of materials, and technological sophistication as the primary differentiation points between competing models. And in the second half of 2021, Fisker will get a chance to prove whether or not his EV recipe will be successful.
That’s when the first of three new Fisker models is expected to go on sale. It’s a luxury SUV, and the electric startup expects to sell it for less than $40,000 while providing customers with a driving range of nearly 300 miles from an 80 kWh lithium-ion battery. The company says it is working on patented Solid-State Battery technology that can supply up to 500 miles of electric range, but this won’t be ready until the Fisker EMotion sedan arrives, most likely in 2022.
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To achieve the emotional connection Fisker says every future EV must make, the new SUV will incorporate design details that the company says are inspired by supercars.
For now, Fisker has released nothing more than an artist’s rendering of the new SUV’s front end. It contains a center-mounted radar unit covered by a glass panel, from which LED running lights stretch around the front corners of the vehicle. Above this, Fisker’s appealing orange and blue logo is mounted on the hood.
The lower portion of the bumper includes more LED lighting accents and what appear to be large air inlets that are designed to provide cooling where necessary. Between them, looking somewhat like a grille to which the front license plate is mounted, a textured panel puts a bold face forward.
Fisker also says the SUV will have expressive and aerodynamic side panels, but we’ll need to wait to see them. The company did say that it plans to offer aluminum wheels sized up to 22 inches in diameter.
Inside, the Fisker electric SUV promises an open-air driving experience, according to the company. Highlights will include a spacious interior, an oversized heads-up display, and an innovative infotainment user experience controlling the latest in-vehicle technologies.
When this Fisker SUV becomes available, the company plans a direct-to-customer sales model with a national concierge service. Fisker also says the SUV will be built in the United States, joining Karma, Rivian, and Tesla as American manufacturers of electric SUVs.