Vehicles made by the Genesis brand will soon be available in a fashionable new color: green.
- Genesis has announced plans to have a luxury EV, Tesla competitor debuting in 2021.
- Although SUVs and Crossovers still seem to be the market’s favorite, Genesis will initially focus on a sedan.
- The electric sedan will launch first, but hybrid and fuel-cell versions will follow.
The luxury automaker has confirmed that it’s working on a new electric platform that would make the Genesis marque part of the increasingly popular zero-emissions pack. The brand’s first electric car is expected to make its debut in 2021 – just around the corner, really.
The New Face of Luxury
In an interview with Australia’s Drive, Manfred Fitzgerald, the brand’s global executive vice president, said that the new electric platform is expected to give birth to both a sedan and an SUV.
Though crossovers continue to scorch their way up the sales charts, Genesis is making its initial foray into the green-car segment with something that’s a bit more tried-and-true: The brand expects that the sedan will hit the market before the SUV. That means luxury-car lovers will soon have a fresh eco-friendly choice to consider.
Every Shade of Green
The move is part of a broader green-car initiative for the brand. In addition to pure EVs, Genesis plans to add hybrid, plug-in hybrid and, yes, even hydrogen fuel-cell vehicles to its lineup.
“We are absolutely committed to alternative propulsion,” said Fitzgerald. “I think you will see that Genesis will have every alternative covered in a relatively short space of time… We are moving very fast on this.”
Tesla’s success has made it abundantly clear that, for more and more luxury-car buyers, fossil fuel is becoming yesterday’s news. Good on Genesis for reading the tea leaves and hustling its way into a promising niche.