IMG Welcomes Projekt E to World Rallycross

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Projekt E is the new kid in town in all-electric racing. Unlike Formula E, which debuted in 2014, it showcases cars and drivers jockeying for the winning position around a conventional track. Projekt E puts electric cars on display as they battle it out both and offroad in a rallycross competition.

World Rallycross Racing is one of the most competitive forms of motorsport in the world. The action is fierce, taking place both on and offroad, and fans easily relate to the types of cars being raced.


Sometimes great ideas are born from contention and that’s what happened in the case of Projekt E. When promotor IMG Motorsports proposed electric cars taking the place of traditional gas burners as the top class  of the FIA World Rallycross Championship, participating manufacturers blocked the road. Not to be deterred,  IMG came back with Projekt E, allowing electric cars to compete in their own separate race by latest 2021. And guess what, they will run on the same track on the same dates as their gas drinking cousins. That makes double the fun for fans of rallycross.

Compared to F1 racing, rallycross seems downright civilized, with F1 racers competing for the winning position around a beautifully groomed asphalt track. On the other hand, rallycross could be called the  extreme sport of automotive racing. It pits cars in an epic battle on a tortuous circuit of tight squeezes and gnarly turns that takes place on both pavement and dirt.

With Projekt E, automakers can demonstrate that electric rallycross race cars can be as sexy and exciting as their gas-fueled counterparts. Promotor IMG explained their decision to include e-cars as part of WRX Championship weekend as an opportunity to showcase advanced electric technologies and support sustainability in the automotive industry. With this move, the company leads the charge in introducing EV technologies to a production-based motorsport series.


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