All-electric upstart Lucid Motors just made a significant step toward producing its first-ever model, the Air, by poaching Tesla’s now-former vice president of production.
- Lucid takes one step closer to producing its first-ever car, the Air, by poaching Tesla’s VP of production.
- Peter Hochholdinger, who previously worked as Audi’s senior director of production, will be charged with building the Lucid Air in Casa Grande, Arizona.
- At Tesla, Hochholdinger worked to produce the Model 3.
Lucid Motors revealed its first-ever model, the Air, in 2016. At that time, it intended to send the car into production in 2018. Later, it pushed back that timeline to 2020. This week, we learned that the brand made a substantive step toward that goal by hiring Peter Hochholdinger away from Tesla. Before working for Tesla, Hochholdinger was Audi’s senior director of production.
During his tenure at Tesla, Hochholdinger worked as the VP of production. There, he was charged with improving the Model S and Model X as well as creating an efficient and affordable production plan for the Model 3.
The interior of Lucid’s Air. | Photo: Lucid
Now with Lucid, Hochholdinger begins another production process as Vice President of Manufacturing. The Lucid Air will be built in Casa Grande, Arizona. Hopefully, Hochholdinger won’t face the sorts of conditions he saw at Tesla. Model 3 production was infamously pushed into tents once the assembly line exceeded the factory floor space of the company’s Fremont, California plant.
At launch, Lucid said the Air would start at $52,500 before $7,500 federal tax incentive. What’s more, its top-end trim level would boast 1,000 horsepower. It’s not clear whether those figures will persist in final production.
Despite a delayed production timeline, Lucid is still in good financial standing — at least on paper. Last September, the Saudi sovereign wealth fund pledged $1 billion to Lucid, according to Reuters.