Fiat Chrysler Automobiles ex-CEO, Sergio Marchionne, asked customers not to buy the current generation of all-electric Fiat 500, dubbed the 500e.
“Every time I sell one it costs me $14,000,” Marchionne told Reuters in 2014. By that he meant that the car, which starts at $33,210 costs the automaker roughly $47,000 to make.
Despite Marchionne’s displeasure with selling the vehicle at a massive loss, a recent report says that the next generation of Fiat 500 will be all-electric — no gas-powered version will be offered.
Speaking with Autocar, Fiat and FCA chief marketing officer Olivier Francois said: “Premium is the way we will go with the EV 500 … a new 500, totally renewed — a new object — totally electric. It’s kind of an urban Tesla, with beautiful style.”
An electric-only 500 would represent a stark turnaround for the company that not so long ago derided electric. Clearly, the brand realizes that electric powertrains are the way of the future. If they want to compete, or even be legally allowed to sell their vehicles in some markets, they have to go electric.
What might a new, electric-only Fiat look like? We don’t have to wonder too hard; the Italian automaker debuted an electric concept in Geneva earlier this month, one that showed what the next-gen 500L might look like.
With theoretical range of up to 310 miles, the concept is a promising thing indeed. However, its bodylines are not quite as striking as I hoped a purpose-built Italian EV might be. I’ll save final judgment for the 2020 Fiat 500 debut, which is reportedly scheduled for next year’s Geneva Motor Show.