Porsche Fuels Growth With Electrified Future

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For the first time in its history, Porsche has exceeded 30,000 full time employees. The German car manufacturer hired 2,548 people in 2018, increasing its total count to 32,325 employees. With the entire company still in growth mode, another 1,500 new positions have also been announced as production of the electric Taycan and Taycan Cross Turismo gets underway.

SHOCKING DEMAND

As Porsche’s first entry into the performance electric car market, early demand looks promising. So promising in fact, Member of the Executive Board for Production, Albrecht Reimold, announced in December 2018 the company is looking well past the initial production of 20,000 units per year. This won’t come as a surprise to anyone. The starting price is rumored to fall in line with the Tesla Model S while offering 600 horsepower, all-wheel drive, 300+ miles of range and presumably still driving like a Porsche.

 

Before you get too far into your day dream of becoming the next Official Factory Test Driver, you may want to consider the competition you’re up against. Although the company has doubled in size since 2012, last year alone Porsche received 160,000 applications for employment and for good reason. Porsche has a 94% satisfaction rate amongst its employees and according to the company, there are numerous employer surveys supporting the assertion. The bulk of its expansion has come from millennials, those born between 1980 and 1995 now make up more than 50% of the workforce. Porsche is also quick to point out, since 2012 the percentage of female employees has risen from 12% to 16% with the number of women in management positions tripling with constant strides being made to make sure those numbers continue to increase.

So far the Taycan 4-seat sedan and Taycan Cross Turismo crossover are the only two versions gearing up for production. Porsche is famous for filling niches of niches. It’s a foregone conclusion we’ll be seeing other variants shortly. Who doesn’t want a Taycan Clubsport or maybe even a GT4x4 version of Cross Turismo? As the variety of electric car models increases, demand will likely follow, fueling Porsche’s growth even more.

 

 


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