Simple living is in vogue. Americans are choosing products and services that save precious time, which is now the ultimate luxury. Electric vehicles fit that profile, but finding sources of power away from home, and paying for it, is often the opposite of simple. Charging network Electrify America wants to change that.
To increase EV adoption and make life with them easier, Electrify America is:
- Launching its first mobile application
- Rolling out a new charging station pricing structure
- Offering membership and subscription plans
In a statement, Giovanni Palazzo, president and CEO of Electrify America, said: “With new membership plans, reduced pricing and a mobile app that makes charging with us easier than ever, we are confident that a growing number of consumers will consider making their next vehicle purchase an EV.”
New Mobile App, Membership, and Pricing Plans
Electrify America’s new mobile app is compatible with iOS and Android operating systems. Download it, and you can:
- Locate a charger
- Pay to use the charger
- Start the charging session
- Track the charging session remotely
Mobile app users can choose between two membership levels. The first is called Electrify America Pass, designed for occasional public charging station users:
- No upfront or monthly fee
- Charging session is a per-minute price plus a $1 session fee
- Via the app, provides prices at chargers, review of your charging history, ability to see charging status of vehicles currently using chargers, ability to receive a notification when a charger at a full bank of stations becomes available
Frequent charging station users will want to consider the Electrify America Pass+ membership:
- Monthly subscription plan with a $4 monthly fee
- Saves an estimated 20% on charging costs
- Includes all of the benefits of the standard membership
Electrify America is also rolling out a new Power Level Pricing plan based on the maximum charging capability of your vehicle:
- Price is by the minute based on maximum vehicle charging capability (car communicates this to the station), the state in which you’re charging, local utility rates, and the driver’s Electrify America membership status
- Replaces previous flat rates of 30 to 35 cents per minute, resulting in a discount for owners of vehicles with up to 75 kW charging capability
What Does It Cost To Charge At Electrify America
For example, according to the Electrify America website, if you’re charging in the state of California:
- Up to 75 kW = 25 cents with a Pass membership, and 18 cents with Pass+
- Up to 125 kW = 69 cents with Pass, 50 cents with Pass+
- Up to 350 kW = 99 cents with Pass, 70 cents with Pass+
Also, note that you’re charged a 40-cent-per-minute idle fee if you don’t unplug and move your car within 10 minutes of completing your charging session. So make sure you’re checking for notifications if you’re away from the vehicle while it’s charging.
You’ve Gotta Tap That App
How Do I Pay At A Charging Station
Two new payment methods are available with the app and an active membership:
- Tap to Charge by tapping on the app screen or holding the smartphone near the charger’s RFID device, Near Field Communication technology makes your payment and activates the charging session
- Swipe to Start by swiping on the app, with Location Services enabled, to pay for and start a charging session.
If you prefer to go old-school, Electrify America says you’ll still be able to swipe a credit or debit card at the chargers.
So, is this actually simple?
It doesn’t sound like it. But when you compare it to finding a gas station with a low per-gallon price, waiting for an open pump, swiping your credit card, using the grimy nozzle handle, and refueling whatever you’re driving right now, it actually is simple.
If you know your EVs charging capacity, and you know your driving and charging habits, and you know the rates Electrify America charges in your state or locality, then it all makes perfect sense.