Rivian Prices to be Lower Than First Announced

can be reached at nwakelin@gmail.com
can be reached at nwakelin@gmail.com
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Prices on the upcoming Rivian electric vehicles will be lower than expected, according to a report from Reuters. The electric vehicle startup broke the news at an event in San Francisco.

  • Rivian announced its electric pickup truck and SUV will have pricing lower than first announced.
  • That puts pricing for the base pickup under $69,000 with the SUV coming in under $72,000.
  • Exact pricing for the full lineup has yet to be released.

The company currently has two vehicles slated for production. There’s the R1T pickup truck and the R1S SUV, both of which are due to arrive sometime later this year. Pricing on the truck was originally announced as starting at $69,000 with the SUV coming in at $72,000.

Rivian Truck and SUVRivian has yet to announce full pricing for its electric pickup truck and SUV. (Photo: Rivian)

It’s all about range

Each will be offered with three available ranges. While base models will offer around 230 miles per charge, there will also be 300-mile and 400-mile options for those who want to be sure they avoid any range anxiety.

R.J. Scaringe, Rivian founder and chief executive, recently said the mid-range truck with a glass sky panel that can change from blue to clear will be priced about $69,000. That puts the short-range model somewhere below the initial price.

How much below has yet to be announced, but it could be a welcome surprise for those who have already placed a deposit. Buyers can secure their place in line to buy a Rivian with a refundable deposit of $1,000. So far, the company has declined to say just how many have made that deposit.


Electric vehicles, especially trucks, are getting lots of attention and the public is generally excited, but price is always an obstacle. Lowering the price on Rivian’s vehicles will help encourage people to make the switch to EVs.

Editor’s Disclaimer: Cox Automotive, parent company of Ride by Kelley Blue Book, announced a $350 million partnership with Rivian in September 2019.

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can be reached at nwakelin@gmail.com
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