Subaru’s VIZIV Adrenaline Concept Takes The Brand In A ‘BOLD’ New Design Direction

  • Nick Jaynes has worked for more than a decade in automotive media industry. In that time, he's done it all—from public relations for Chevrolet to new-car reviews for Mashable. Nick now lives in Portland, Oregon and spends his weekends traversing off-road trails in his 100 Series Toyota Land Cruiser.

can be reached at nickjaynes@gmail.com
  • Nick Jaynes has worked for more than a decade in automotive media industry. In that time, he's done it all—from public relations for Chevrolet to new-car reviews for Mashable. Nick now lives in Portland, Oregon and spends his weekends traversing off-road trails in his 100 Series Toyota Land Cruiser.

can be reached at nickjaynes@gmail.com
Share on facebook
Share on twitter
Share on pocket

Subaru has described its previous design language as “Dynamic x Solid.” Last year, it decided to shift things up a bit with some news lines and a new design motif and naming structure called “STEP.”

This week, at the Geneva Motor Show in Switzerland, it shifted things up again when it debuted a new design methodology the Japanese automaker calls “BOLDER.”

This new concept, debuting the brand’s new—and literally bolder—bodylines, is called VIZIV Adrenaline. It essentially looks like a XV Crosstrek model built for desert racing. Subaru says the design is intended to inspire owners to “drive freely in mother nature.”

Go Bold Or Go Home

Subaru is going “bolder” with the new VIZIV Adrenaline Concept, which apparently translates to even more exposed plastic on the exterior of the vehicle.

As you can see, the thing is positively covered in plastic body-protection panels. In fact, most of the front quarter panels are just matte dark-grey plastic. Body cladding is so plentiful that one has to wonder why designers just didn’t cover the whole car in protective plastics.

More than just a daring new expression of plastic panels, the VIZIV Adrenaline includes a unique roof design that reinforces the body structure. Subaru doesn’t expand on the benefits of this feature. Presumably, moving structure support to the roof could improve interior space—specifically shoulder room.

It might also indicate that the vehicle is underpinned by an electric platform, which would be quite intriguing.

What Does It All Mean

While it does have what looks like two ports that could be tailpipes in the rear diffusor, it has matching ports in the front valence. We also can’t help but notice a distinct lack of fuel-door. These could hint as to what Subaru has under the hood.

Subaru, with its all-weather bona fides and connection to the outdoors, is widely seen as an eco-minded company. However it has been noticeably absent in the electric vehicle market. This BOLD new design language with its smooth bodylines could usher in a new generation of electrified Subarus. That’s because EVs need to be as aerodynamic as possible in order to reduce the energy required to push the car through the air.

That’s just speculation, though. Regardless of what powertrain it packs, VIZIV Adrenaline demonstrates where Subaru is going with its future models. And it’s an exciting—and surprisingly aggressive—hint at future Subarus.


About the Author

  • Nick Jaynes has worked for more than a decade in automotive media industry. In that time, he's done it all—from public relations for Chevrolet to new-car reviews for Mashable. Nick now lives in Portland, Oregon and spends his weekends traversing off-road trails in his 100 Series Toyota Land Cruiser.

can be reached at nickjaynes@gmail.com
Close Menu