Super73 Builds on Vintage E-Bike Appeal with New Tech

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Super73 certainly isn’t letting the growing competition in the electric bike market knock it off-course. In fact, the California-based company, which launched on Kickstarter in 2016, recently debuted its most powerful and innovative e-bike yet, as it revs up to expand its consumer and sales base around the world.

  • Super73 launches its new R-Series, the company’s most powerful and technologically advanced electric-motor bike to date.
  • The new Super73 R-Series is powered by a 960-Wh battery, the most powerful it the electric bicycle segment.
  • Available in two models, the Super73 R-Series includes a base e-bike (priced at $2,995) and premium RX model (priced at $3,495).

The world of electric bicycles has become one of the hottest sectors in the emerging mobility space.

There are now hundreds of brands selling some version of the two-wheeled, electric-powered pedal vehicles. And yet, amid the growing number of companies clamoring for consumers attention in the space, Super73 has managed to maintain a unique appeal in the segment.

Since first launching on Kickstarter in 2016, Super73 has garnered quite a fan base, from everyday commuters to celebrities like A-Lister, Will Smith, and Grammy-Nominated music artist, Post Malone.

The California-based company recently rolled out its most powerful and technologically advanced electric bike to date – the Super73 R-Series.

The new Super73 R-Series features a host of new tech features, including an app-based anti-theft system. (Photo: Super73)

Building on a unique idea

Crafted with the same kind of vintage design appeal that has become a hallmark of Super73, the all-new R-series builds on the appeal of the company’s electric bikes, with a suite of new tech features and industry firsts in the segment.

The new Super73 R-Series, which we had an opportunity to test ride at the recent launch event, is programmed with a Class-2 riding mode, which allows for throttle operation and pedal assist riding up to 20mph.

The new Super73 also includes a Class-1 mode and a Class-3 mode, which enables the R-Series bikes to be operated using pedal assist with the throttle deactivated. There’s also an “Unlimited” mode, allowing riders to access up to 2000 watts of power using the throttle, enabling the R-Series to reach speeds of more than 28 mph.

Super73 CEO LeGrand Crewse talks about the features on the R-Series at the recent launch event for the new electric bike. (Photo: Super73)

A more personal tech connection

The new-gen Super73 e-bikes also have a number of unique tech and safety features available through the paring of either an iOS or Android device through the new SUPER73 mobile app. Riders can use the app to get over-the-air updates to ensure that their bike has the latest firmware, operates at peak performance, and has the most up-to-date functionality. An optional IoT module unlocks additional features such as remote anti-theft security, geolocation tracking and crash detection.

The Super73 R-Series is powered by a new 960-Wh battery, compared to the 400- to 700-Wh battery used by other e-bikes, which makes the R-Series’ electric power source the largest in its segment. That extra power gives the latest edition to the Super73 lineup an estimated range of 40-plus miles at 20 mph when using throttle-only operation, and an estimated range of 75-plus miles using the ECO pedal assist mode.

All R-Series bikes are also fitted with Super73’s new BDGR tires, which are said to be the first tires to blend both motorcycle and bicycle tire construction methods.

Measuring 5 inches wide, the all-new BDGR tire is the widest and most aggressive 20-inch all-terrain fat tire in its class, helping to improve traction, reduce road noise and increase the bike’s stability for both on-road and light-duty off-road riding.

The vintage appeal of the Super73 has birthed its own unique culture in the personal urban mobility space. (Photo: Super73)

Staying true to the brand

The new R-Series is a natural next step in the growing appeal of the Super73 brand as a new kind of primary mode of personal transportation, as LeGrand Crewse, CEO, Super73, Inc., explains.

“We look at our vehicles, not as a last mile solution, which seems to be getting all the buzz,” Crewse tells Ride. “We look at it as an alternative transportation to replace what normally would be a car. In urban areas, especially, people are using our bikes as primary transportation.”

Available in a base and premium model, the R-Series also features Super73’s first aluminum alloy frame and an adjustable front and rear suspension system fitted on the bike’s swingarm. The premium RX model features an upgraded, inverted coil spring fork with air assist, and a rear piggyback coilover mono-shock.

In addition to the upgraded suspension, the RX model adds premium LED front lighting, an integrated brake light, horn, full fender set, premium tri-tone paint, and a high performance Tektro brake system that includes four-piston forged aluminum calipers and 203/180mm rotors. The rotors are 28% thicker than standard bicycle brake rotors, which helps to improve brake response, heat dispersion and heat tolerance.

The R-Series, priced with an MSRP of $2,995 USD for the base model and $3,495 USD for the premium RX model, is also the first e-bike designed, from the ground up, by Super73 to be a global vehicle, as Crewse explains.

The Super73 R-Series will play a pivotal role in the global expansion of the e-bike company. (Photo: Marcus Amick/Ride)

Looking ahead

“We have a European office in Amsterdam and we’re selling in half-a-dozen countries there right now. So, we wanted a platform that could very easily translate over there, because it’s a very different system,” Crewse tells Ride. “There are multiple classes of electric vehicles with pedals, without pedals. Some require some licensing, some do not, totally different than what we have here in the US.”

Crewse says that all of Super73’s e-bikes will be designed and built from a global perspective going forward. But the company is committed to remaining true to its core of being an all-electric e-bike company.

“It would be super easy for us to do a skateboard, do a scooter,” explains Crewse. “It’s just not who we are. It would be super easy to release those traditional e-bikes, brand them and we could all make a few bucks. But we really are creating something different.”

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