Now owned by Volvo, Polestar started life as an independent performance tuner of the automaker’s vehicles. Volvo purchased Polestar’s tuning branch in 2017 and has since transformed it into the Swedish company’s electric performance car brand, positioning itself as a Tesla competitor.
Read about how the Polestar 2 intends to take on the Tesla Model 3.
We know that Tesla moves practically at the speed of light introducing new technology in its mad dash to win the battle to build the first truly autonomous vehicle. Just last month, it dropped this new safety advancement for changing lanes. In order to keep up, let alone become a serious challenger in the EV space, takes a lot of talent.
Apparently, Polestar felt it needed to bolster its skills in low-volume, light-weight, multi-material performance car engineering aspects. It found the goods in engineers residing in the United Kingdom. Located in Coventry, England, Polestar’s new R&D center complements the R&D headquarters in Sweden. Polestar plans to initially hire 60 engineers who have already done development work for Polestar, so they aren’t coming in cold to the operation. Moving forward, their efforts will be completely focused on Polestar car projects.
Polestar definitely means business in establishing itself as a premiere electric automaker. It built the Polestar Production Centre in Chengdu, China, which plans on being the most environmentally-responsible car factory in China and one of the most efficient in the world. Designed with international award-winning architects Snøhetta from Norway, it is targeting Gold status in the globally-recognized LEED ratings (Leadership in Energy and Environmental Design).
More than just advancing electric transportation technology, Polestar is also envisioning ways the shift away from gas-powered engines can enrich our future. Check out the amazing installations it put up for Milan Design week here.