The Tesla Cybertruck debuted last week and has suffered widespread criticism for its unique design. It’s angular and futuristic and nothing like today’s current crop of trucks. According to Reuters, that didn’t stop 200,000 customers from putting down a deposit on a Cybertruck within three days of its launch.
- The Tesla Cybertruck is the company’s first truck.
- Its angular looks were widely criticized.
- Despite its design, Tesla has taken over 200,000 reservations for its electric truck.
Tesla CEO Elon Musk has been tweeting about the Cybertruck since its debut. Those tweets included explaining what went wrong when the steel balls thrown at the “armor glass” windows broke the windows instead of bouncing off as expected.
The Tesla Cybertruck looks unlike any other truck and buyers seem okay with the idea. (Photo: Tesla)
A Rocky Launch
Before throwing the steel balls at the Cybertruck, Tesla lead designer Franz von Holzhausen hit the door panel with a sledgehammer to demonstrate its toughness. The door was fine, but Musk tweeted that the test cracked the window, which is what let the steel ball smash through moments later.
This snafu combined with the polarizing styling of the Cybertruck made it look as though Tesla’s electric truck was destined to be a flop. Preorders for the Cybertruck say otherwise. Musk tweeted “200K” on Sunday night in reference to the number of reservations already placed.
Customers can currently reserve a Cybertruck, which starts at $39,900, for only $100. It’s not even set to start production until the end of 2021 so those customers are in for a bit of a wait. There’s also no way of knowing how many of those reservations will turn into orders in two years.
What those reservations do show is a public not bothered by either the unique styling or the glass failure. The Cybertruck doesn’t look mainstream. It doesn’t even look like it should be a real truck. Regardless, customer interest in this electric truck is high.
WHY THIS MATTERS
Tesla introduced a truck that looks like something from a sci-fi flick and critics roundly declared it a dud. They, however, aren’t the people buying this truck nor or they the ones Tesla hopes to lure. The large volume of reservations placed in such a short time shows that, as weird as it looks, the Tesla Cybertruck could be a hit.