Santa Cruz, California. A hip seaside town known for its iconic boardwalk.
It’s also a well established exporter of bicycles. And in true form to any town within throwing range of Silicon Valley, tech has infiltrated the world’s most efficient vehicle.
As electric bike popularity picks up, it’s no surprise this small town would have a few options for purchasing. What IS surprising, though – is the sheer availability of so many models.
Of the two stores Ride’s Pete King visited in Santa Cruz, he counted nearly 100 models to choose from. For a small town, that is certainly a broad range for what many Americans would still consider to be a niche market.