Volkswagen Begins Pre-Orders for EV Ahead of September Reveal

  • Nick Jaynes has worked for more than a decade in automotive media industry. In that time, he's done it all—from public relations for Chevrolet to new-car reviews for Mashable. Nick now lives in Portland, Oregon and spends his weekends traversing off-road trails in his 100 Series Toyota Land Cruiser.

can be reached at nickjaynes@gmail.com
  • Nick Jaynes has worked for more than a decade in automotive media industry. In that time, he's done it all—from public relations for Chevrolet to new-car reviews for Mashable. Nick now lives in Portland, Oregon and spends his weekends traversing off-road trails in his 100 Series Toyota Land Cruiser.

can be reached at nickjaynes@gmail.com
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In a rather unconventional manner, Volkswagen today opened up European pre-orders for its all-new pure-electric hatchback — before its debut.

  • VW has opened up pre-orders in the European market for its ID.3 all electric vehicle 
  • Reserving on of the initial 30,000 cars requires a 1,000 Euro deposit
  • First editions will have a battery supplying a 420 km(260 mile) range
  • Pre-Ordered ID.3s will have a base price of 40,000 Euro($44,700)

This morning, VW began taking 1,000 Euro deposits from buyers in 29 European markets for the first-ever ID.3 hatchback, which is not scheduled to be officially revealed until September. The German automaker expects 30,000 pre-orders. Furthermore, it anticipates an average of 100,000 deliveries for the ID.3 per year.

Customers keen to get in on the ID.3 action early, though, will be given access to the special launch edition of the car. It will be offered in three trim levels: ID.3 1ST; ID.3 1ST Plus; and ID.3 1ST Max. The base 1ST special edition will include a voice control navigation system. Plus will add to that special lighting and a two-tone color scheme both on the interior and exterior of the car. Max will be loaded up with tech goodies, including augmented reality head-up display (HUD) and a glass panoramic moonroof.

No matter the trim, the special edition ID.3 1ST will be fitted with the 420-kilometer-range battery (around 260 miles). Prices for the ID.3 1ST will start around 40,000 Euros ($44,700). However, the non-special edition, entry-level ID.3 will be priced below 30,000 Euros ($33,500). From the standard ID.3 line, customers will be able to pick from “three different battery sizes and ranges of 330 to 550 kilometers,” according to VW.

Additionally, customers who opt to buy the ID.3 1ST will also receive 2,000 kilowatt hours of free electricity at public charging stations associated with VW’s charging app.

 

First member of the ID. family is called ID.3. | Photo: Volkswagen

 

The ID.3 name doesn’t come from an acronym. Instead, VW’s Board Member for Sales, Jürgen Stackmann, says it “stands symbolically for the characteristics that these vehicles combine: emission-free, automated driving, intuitive operation and personalized connectivity. As for the ‘3’ suffix, this is meant to indicate that there are other IDs coming, both above and below the ID.3.

If you were hoping that VW’s first pure-electric model from its forthcoming model line would be anything like its ID BUGGY concept, I have some bad news. It’s not … at all. Instead, it looks more like a plumper version of the Golf. That’s not a terrible thing, though.

It will be interesting to see how many orders VW secures for the ID.3 ahead of its reveal this fall. Unlike the cult of Elon, which draws people to the Tesla brand based upon their desire to buy into the vision of the company’s charismatic leader, VW doesn’t have that. Nor does this particular model have earth-shattering body lines. But in Europe at least, VW has a history of building excellent car, that could push buyers over the fence and encourage them to hop on VW’s pure-electric vision before it’s completely revealed.

Distinctively, however, Volkswagen did divulge that the ID line of EVs will have a neutral carbon production footprint. Where VW couldn’t avoid emissions, it will equally invest in protecting forests and in reforestation. Clearly, VW is keen to turn its post-Dieselgate brand image around. And that might well sway some buyers. Only time will tell.

I personally can’t wait for the ID family to come Stateside. VW hasn’t announced when it will prepare the ID.3 or any of the other ID models for the U.S. market. Given the fact that it’s quickly building up its Electrify America charging station infrastructure, I can’t image its too far off.

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About the Author

  • Nick Jaynes has worked for more than a decade in automotive media industry. In that time, he's done it all—from public relations for Chevrolet to new-car reviews for Mashable. Nick now lives in Portland, Oregon and spends his weekends traversing off-road trails in his 100 Series Toyota Land Cruiser.

can be reached at nickjaynes@gmail.com
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