Drive a Different Nissan Every Day

can be reached at pavel@aol.com
can be reached at pavel@aol.com
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Like Nissan products but not sure which to buy? The automaker might have just the answer for you in the form of the new Nissan Switch subscription program.

  • Depending upon which tier you choose you can get access to every model in the Nissan brand line-up, including the GT-R supercar, swapping out as often as every day.
  • The “on-demand driving” program is rolling out first in Houston and could expand to other markets if successful.
  • A number of automakers now offer subscription services, though they’ve typically focused on high-line brands, rather than a mainstream marque like Nissan.

White 2019 Nissan Rogue SL Front Quarter ViewThe Nissan Rogue is available as part of the basic “Select” tier of Nissan Switch. (Photo: Nissan)

All-in-one

In the age of “mobility services,” motorists have been looking for alternatives to traditional car buying – and a growing number of manufacturers are responding with subscription services designed to both increase flexibility while also simplifying the purchase process.

Nissan is the latest to launch a subscription program, bringing the concept to the mainstream market. As with similar programs offered by luxury marques like Porsche, the monthly fees for Nissan Switch cover pretty much everything, including insurance, taxes and fees, and regular maintenance.

How it works

There are multiple tiers to Nissan Switch:

  • Select gives a subscriber access to the Altima, Rogue, Pathfinder and Frontier for a monthly $699.
  • The Premium level adds the Leaf Plus EV, Maxima, Murano, Armada, Titan and 370Z models. Pricing jumps to $899 a month.
  • A Premium level customer also can get the GT-R supercar for an additional $100 a day with a maximum of seven days.

Nissan says subscribers could swap out cars every day, though experience with existing subscription programs suggests that’s highly unlikely. With the Porsche Passport service, customers have been swapping, on average, 2.5 times a month.

Nonetheless, “This program provides more choice, convenience, and flexibility,” said Andrew Tavi, head of business development for Nissan North America. “For those who want a sedan during the week and an SUV or sports car, like the GT-R, on the weekends, Nissan Switch provides the solution.”

WHY THIS MATTERS

The Nissan Switch program brings the potential benefits of subscription programs to mainstream buyers. The service is being tested in Houston, for now, but could later expand to other markets if the demand is there.



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can be reached at pavel@aol.com
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