Israeli Startup Partners with Insurance Company to Help Reduce Motorcyle Accidents

can be reached at
can be reached at
Share on facebook
Share on twitter
Share on pocket

Ride Vision, an Israeli startup, is partnering with an insurance company to introduce a new tech program that could make riding motorcycles a lot safer, as highlighted in a Traffic Technology Today report.

  • Ride Vision has entered into an agreement with insurer Sara Assicurazioni to improve the safety of the insurance company’s motorcycle riders in Italy.
  • Italy has the greatest number of motorcycle riders in Europe, with a total of roughly 6.5 million motorcyclists, according to reports.
  • The partnership between Ride Vision and Sara Assicurazioni is anchored in Ride Vision’s Collision Aversion Technology (CAT).

The first-of-its-kind partnership involves up-fitting motorcycles insured by Sara Assicurazioni with Ride Vision’s patented predictive vision 360-degree Collision Aversion Technology (CAT). First introduced in 2018, the tech uses a combination of standard hardware, deep learning and cameras to sense, predict and warn riders of potential threats on the road.

CAT grew out of the growing concerns over motorcycle accidents and fatalities, amid the increase in traffic congestion.

According to Traffic Technology Today, two-wheelers are the most vulnerable of any vehicles on the road, with motorcyclists being 28 times more likely to die in an accident than the occupants of a car. That trend takes on an entirely different significance in Italy, which reportedly has over 6.5 million motorcyclists, the largest two-wheeler population of any country in Europe.

CAT’s high-tech sensors are capable of detecting threats to a rider in 100s milliseconds – one-tenth of a second, without distracting from the rider’s focus or the overall experience of riding a motorcycle.


As a growing number of people turn to motorcycles and motor scooters as a viable means of mobility around the world, the safety issues tied to the vehicles are sure to grow as well. Ride Vision’s partnership with Sara Assicurazioni could spur a wider adoption of the collision aversion technology to help address those concerns.

About the Author

can be reached at
Close Menu

We use cookies and browser activity to improve your experience, personalize content and ads, and analyze how our sites are used. For more information on how we collect and use this information, please review our Privacy Policy. California consumers may exercise their CCPA rights here.