If you’re a Porsche owner, you can now ease your environmental conscience a bit by using Porsche Impact. Launched by Porsche Cars North America, Inc. (PCNA), it’s a web-based tool that calculates CO2 emissions based on an individual’s mileage and average fuel consumption.
- After launching the Porsche Impact for Porsche Experience Center cars, Porsche customers can now participate in the program to support environmental sustainability.
- Using a web-based calculator, owners can figure out how much pollution their car generates and choose an offsetting contribution to a choice of four internationally certified projects.
To offset their carbon footprint from driving, Porsche customers can make a financial contribution to any of the four internationally certified projects offered: forest protection in the U.S., hydropower in Vietnam, solar energy in Mexico and habitat preservation in Zimbabwe.
As an example, Porsche says that driving a 2019 Cayenne S for 10,000 miles a year would generate an offsetting contribution between approximately $67 and $152 annually, depending on which project the customer chose.
“Porsche drivers want it all, and offering an option for greater sustainability is part of creating a superb Porsche experience,” said Klaus Zellmer, President and CEO of PCNA. “Porsche Impact connects our strategies for innovation, mobility and sustainability with the individual customer.”
PCNA kicked off the initiative earlier this year when it enrolled its Porsche Experience Center cars and its Porsche Passport subscription fleet in the program. Managed by South Pole, a Swiss-based provider of carbon offsetting projects and sustainability, Porsche Impact has been available since late 2018 to customers in Germany, the UK and Poland.
Porsche Impact in the U.S. is available at the following link:
WHY THIS MATTERS
Porsche Impact provides drivers with an awareness of their car’s impact and an easy way to give money to invest in sustainability. Hopefully, this awareness will lead to more responsible driving practices.