Cadillac Takes Super Cruise Up a Notch

can be reached at pavel@aol.com
can be reached at pavel@aol.com
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Cadillac has big plans for its semi-autonomous Super Cruise system, adding it to more models and increasing its capabilities.

  • Super Cruise will now be offered on the CT4 and CT5 sedans, as well as the completely redesigned 2021 Escalade.
  • When active, a driver will simply have to tap the turn signal to change lanes.
  • With new General Motors products set to allow over-the-air updates, future models could get expanded Super Cruise features on the fly.

2021 Cadillac Escalade

The next-generation of the Cadillac Escalade will add Super Cruise, as will the CT4 and CT5 sedans. (Photo: Cadillac)

Wider availability and more features

Super Cruise debuted on Cadillac’s big CT6 sedan, but that model is set to go out of production. So Super Cruise “is starting to roll out across the Cadillac portfolio,” said brand boss Steve Carlisle.

One of the most sophisticated semi-autonomous systems on the market, Super Cruise allows motorists to drive hands-free in “geo-fenced” areas. These are highways the company has mapped by LIDAR, a 3D laser technology far more accurate than conventional, GPS-based navigation systems. The automaker recently increased by 50% the range of roads available to SuperCruise users, topping  200,000 miles of highways.

Now comes what Mario Maiorana, Super Cruise chief engineer, calls the “most extensive update we’ve made to Super Cruise since its debut,” with the ability to change lanes simply by tapping the turn signal when the system is active. Looking forward, Cadillac hopes to introduce further upgrades and, as more and more General Motors vehicles become capable of using over-the-air updates, future software upgrades could be uploaded automatically, much like Tesla has been doing.

According to Cadillac, around 30% of CT6 buyers ordered Super Cruise. In areas where the system can be activated, “customers are engaging the system around 50% of the time when available.”

WHY THIS MATTERS

Cadillac data show that customers are highly satisfied with Super Cruise and will stick with the brand to get the technology on their next vehicle. But a growing number of competitors are offering similar systems.


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can be reached at pavel@aol.com
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