Consumer Hesitation About Autonomous Taxi and Shuttle Services Isn’t Limited to Safety Issues

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A new study by Strategy Analytics reveals that the biggest challenge for autonomous vehicles goes well beyond concerns with safety. For a lot of consumers, there’s a general belief that the much buzzed-about technology won’t make their lives easier, as highlighted in a Strategy Analytics report.

  • The Strategy Analytics report found that a lot of consumers are still apprehensive about self-driving mobility services like robo-taxis and shuttles.
  • Roughly a third of all consumers surveyed in the U.S. have no interest in self-driving taxi services, according to the report.
  • According to Strategy Analytics researchers, the key to the wider adoption of robo-taxis and shuttles lies in addressing concerns like trust, cost, quality and practicality.

A recent report reveals that a lot of consumers have absolutely no interest in automated mobility ideas, even amid all the buzz around the technology.

The study, conducted by Strategy Analytics and its In-Vehicle UX (IVX) group, looked at consumer interest in robotaxis or limited-route shuttle and found that most consumers in the Western part of the world are very skeptical of the automated taxi services.

The study by Strategy Analytics raises a number of concerns as more companies and municipalities push for the wider adoption of robotaxis and shuttles. (Photo: Getty Images)

Those living in the U.S. had the least interest in the technology, with roughly 30 percent of those surveyed indicating that they have no interest in robotaxis and shuttles. Even more revealing, the study found that a lot of the hesitation around the technology stems from concerns with the limitations of current robotaxi and shuttle service, not just safety factors.

In contract, consumers in China were a lot more optimistic about robotaxi and shuttle service. Although, the study showed that no more than a fifth of the population of any region surveyed showed an “extreme” interest in automated driving mobility service.

“Interest in China remains modest, as the development of automated mobility services is still nascent and optimism remains high. But in Western markets, where on-road testing is prominent and developers gain media attention through crashes and lawsuits, the traveling public is more skeptical,” said Strategy Analytics Senior Analyst Derek Viita, who authored the report, as noted in the official press release.

Those surveyed cited concerns with the limitations include geographic footprint, top speed, and drop-off/pick-up points. The report also notes consumer skepticism around factors like the trust, cost, quality, and practicality associated with the services.

Chris Schreiner, Director, Syndicated Research UXIP, said in order for robo-taxi concepts to advance in the West, there needs to be a more assertive effort made to address the concerns of consumers in the early/late segments of the population, who aren’t showing an interest in the services. “Cost, vehicle quality, and practicality of the service must all be addressed,” says Schreiner, as highlighted in the press release.


The Strategy Analytics study reveals that companies need to be investing more into the marketing and promotional efforts centered around self-driving mobility services like robotaxi and shuttle services might be missing the mark. The report also fuels some of the ongoing concerns raised by skeptics of the technology, who contend that the push to develop the technology is far greater than the demand.

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