New Hyundai Smart Cruise Control Learns to Drive Just Like You

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Hyundai Motor Group is developing smart cruise control technology that learns how a person drives and then mimics that driving behavior. Rather than simply working at predetermined settings, this cruise control offers a customized experience that takes self-driving technology in a new direction.

  • Hyundai is introducing smart cruise control with an artificial intelligence algorithm
  • They system will learn your driving style and copy those patterns.
  • It will make autonomous driving feel more natural to the driver.

This is the world’s first artificial intelligence-based advanced driver assistance system and will appear on a future Hyundai vehicle. What makes it different is how this cruise control learns the way each person drives and then attempts to duplicate that experience. Currently, there is a limited amount of flexibility in the customization of features like adaptive cruise control.

AI Learning Artificial intelligence helps make driver assistance systems drive just like you. (Photo: Hyundai Motor Company)

Figuring out how you drive

Right now, drivers can choose from a range of preset distances and specify speeds. The challenge is when those distances and speeds don’t match up with what a driver would naturally do on his own in a situation. The inability to fine-tune those settings creates uncertainty for the driver. This leaves the driver choosing between simply living with that uncertainty or turning the system off.

Hyundai’s new smart cruise control eliminates that uncertainty. Sensors, including the front camera and radar, continuously gather data and send it to a computer for analysis. Next, a machine learning algorithm is applied to define the driver’s personal driving style

This analysis focuses on three key areas. It looks at the distance from the preceding vehicle, acceleration, and responsiveness to changes in driving conditions. It also looks at overall driving conditions and speeds.

In this way, following at a shorter distance in city driving and leaving more space on the highway is something the system will recognize. Rather than always leaving a single preset distance, it will adjust to drive with distances similar to what the driver naturally chooses.

It distinguishes over 10,000 patterns to create this personalized experience. Hyundai also accounted for the fact that human drivers aren’t always safe and programmed the system to avoid learning any unsafe driving habits. If a driver tends to tailgate, then it won’t duplicate that risky behavior.

Hyundai AI Systems that accurately mimic the driver instill confidence so you can relax. (Photo: Hyundai Motor Company)

It never stops learning.

This isn’t a one-time only analysis either. The system will continually gather data on a driver’s current driving style. These regular updates ensure it drives the way the driver does even if that style changes over time.

Creating driver assistance technology that consistently and accurately mimics driver behavior is a key part of getting people to use these systems in the first place. The Insurance Institute for Highway Safety, conducted internal tests to see how well these features perform. Some features were judged better than others, but all had issues.

Lane-keeping assist in particular was problematic as drivers felt it didn’t keep them correctly centered. This left those drivers fighting the wheel to put the car in the right spot on the road. In a separate study, respondents indicated they also want those systems to be smooth with gradual changes. Overall, they want the technology to drive the way they do and not force a different style of driving.

Additional IIHS studies show a continued lack of confidence in systems that don’t work the same way a person drives on their own. While some systems work better than others, even a lack of confidence in select features can create an overall negative experience. This can result in potentially life-saving new technologies being turned off completely by the driver.


In order for consumers to accept autonomous technologies, they need to work in a way that feels natural to the driver. If not, then consumers are liable to turn off these features rather than deal with the uncertainty. Artificial intelligence that mimics the driver’s style will help the driver feel confident in using autonomous features rather than turning them off.

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