Viziblezone Technology Protects Pedestrians Using Cellphones

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Approximately 1.35 million people died in road traffic accidents in 2018. And, according to the World Health Organization (WHO) more than 650,000 of those deaths occurred among pedestrians, cyclists and motorcyclists. Unprotected by the body of a car and its safety technology are obviously the most vulnerable.

  • The World Health Organization reports pedestrians are the most vulnerable in road traffic accidents.
  • Leveraging the smartphone, Viziblezone allows cars to identify and avoid pedestrians even when they are hidden behind objects.
  • The company makes the technology affordable: free to smartphone manufacturers and with a small licensing fee to vehicle manufacturers

In the past several years, the mobility industry has put a lot of capital into developing vehicle-to-vehicle safety systems, such as forward collision warning, blind spot warning and lane departure warning. While newer systems do have pedestrian detection, they have their blind spots, so to speak.

Current pedestrian detection systems utilize the vehicle’s camera(s) or radar to “see” pedestrians. Once detected, the car engages the forward collision warning and automatic emergency braking to stop. But here’s the sticky wicket. Pedestrians are an unpredictable bunch, changing direction on a dime, speeding up, turning around and generally becoming crazy moving targets you’re trying to avoid. And, the level of difficulty rises if the pedestrian is obstructed by an object.

Waymo Jaguar Self-Driving I-Pace car outfitted with Lidar

Cars Will Be Able To Detect Pedestrians Hidden Behind Objects

Viziblezone, the first ready-to-launch ‘vehicle-to-pedestrian’ (V2P) solution provider, just announced a huge advancement in its pedestrian detection technology. Based in Jerusalem and part of OurCrowd Labs/02 innovation incubator, it reached a new milestone with its prototype in proving it can detect pedestrians even hidden behind objects at distances of up to 500 feet—and out of the line of sight. That’s major.

Here’s how it works. Viziblezone is a software-based pedestrian detector that turns in-vehicle mobile phone RF facilities into a what the company calls an “Iron Dome” for people on streets and sidewalks. Since everyone is tethered to their smartphone, Viziblezone has leveraged its technology to operate as a beacon that cars can see and, as a result, avoid. And, the system is designed to operate in any weather or visibility conditions.

“Viziblezone is tackling the most complicated issue in the automotive domain: which is the unpredictability of human behavior near roads,” said Moshe Raines, CEO of OurCrowd Labs/02. There are many technologies out there such as smart cameras, Lidar, radar and others, solving for many causes of road accidents, but until now there has been no adequate solution to the problem of “hidden pedestrians” obscured by obstacles, and who appears suddenly in front of a traveling vehicle. By turning the pedestrian’s mobile phones into accident prevention devices, Viziblezone offers a comprehensive solution for pedestrian safety.”

Affordable to Implement

Better yet, Viziblezone will provide the pedestrian detector component free of charge for mobile manufacturers, with a one-time license fee for every unit installed in cars. If you want to investigate further or join the evaluation program, contact

Since pedestrians are unpredictable and cars lack common sense (as of now), it’s already a dangerous dance. As vehicles reach higher levels of autonomy, and, especially if Elon Musk’s prediction of over a million robotaxis on the road by 2020 comes true (cough, cough), we need to protect our pedestrians more than ever.

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