Privacy Policy

version 1.0 - 18.08.2023

1. Standard specifications (nFADP)

In this data privacy statement, we inform you about the type, scope, purposes and legal basis for the collection and processing of your personal data when using our website and mobile app, as well as the rights to which you are entitled under the New Federal Act on Data Protection (nFADP).

We process all personal data collected during your visit to our website and mobile app in accordance with the legal provisions of data protection and in compliance with the protection goals of information security.

Responsible for the data processing when using this website and mobile app according is:

Ride Tech AG
Industriestrasse 12
CH-8305 Dietlikon
Switzerland

For information, questions, suggestions, or complaints regarding data protection, please contact us at: privacy@ride.tech

According to Art. 10 of the nFADP is: Richard Dolmetsch.

This data privacy statement applies to all pages of the domain / the following domains:

https://www.soft2ride.com/

https://ride.tech/

http://ride-os.com/

Your rights

You can request information about your data stored with us at any time by using the contact details given above.

You also have the right to demand the rectification of incorrect personal data or, if the legal requirements are met, the rectification, restriction, or erasure of your data.

You can informally object to the use of your personal data for the purposes of direct advertising or market research at any time.

You can informally object to consents granted on this page under the contact details of the data protection officer given above or via the revocation links on this website and mobile app. The lawfulness of the processing carried out based on the consent, remains unaffected until revocation.

On request, we will send you the data provided to us for processing in a structured, common, and machine-readable format, which you can use for further processing. Please address any inquiries in this regard to the contact address given above.

You have the right to contact our data protection officer at any time in the event of complaints regarding data protection under the contact details given above. You can also lodge a complaint with the data protection supervisory authority concerned:

State Commissioner for Data Protection Adrian Lobsiger

2. Security of transmission

When transferring personal data, this website and mobile app offers by default the so-called TLS security system (Transport Layer Security) in connection with at least 128-bit encryption to protect the data against accidental or intentional manipulation, loss, destruction, or access by unauthorized persons. The security measures are continuously adapted in line with technological developments. You can recognise the encrypted data transmission by the display of a closed key or lock symbol in the lower status bar of your browser.

3. Collection of usage data when visiting this website and mobile app

During the use of each website and mobile app, a number of information about you as a user is collected, which can be linked to a specific user, at least theoretically, via the IP address, specific user settings, cookies or other means of identification. This data is used for technical purposes to display the site, to optimise the site by statistically recording user behaviour, but it can also be used to display information or entries already made by the user again after an abort. Hereafter, it will be explained which usage data is collected on this site and which other services are used on this site.

If services of third-party providers are being used, the objection is made possible within the scope of chapter 7 in the description of the individual services of the third-party providers.

3.1 Transmission of browser data and settings

If you use the website and mobile app for purely informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser sends to our server. If you wish to view our website and mobile app, we collect the following data, which is technically necessary for us to display our website and mobile app and to ensure its stability and security. The legal basis for the processing is FADP (legitimate interest):

IP address
Date and time of the request
Content of the request (concrete page)
Access status / https or http status code
Amount of data transferred in each case
website and mobile app, where the request originates
Used Browser
Operating system
Language and version of the browser software
Cookies / Flash-Cookies
Referrer
Further technical parameters, e.g.
- JavaScript support
- Number and type of plug-ins installed
- Size of the browser window
- Resolution of the screen
- Supported languages
- Installed fonts

4. Own services

When using the following services offered on our website and mobile app, the personal data provided by you will be stored and processed for the purposes stated in each case – e.g. within the scope of a registration, a survey or for the execution of a contract. If there is no legal basis for such processing, we generally obtain the consent of the data subject.

Contact form

To get in contact with us, you can use the contact form

https://ride.tech/get-in-contact

To process your request, your name including title (optional), a valid e-mail address and the content of your message will be collected. The data you enter is transmitted via a secure TLS connection.

The transmitted data will be forwarded to the responsible party for your request and will only be used to process your inquiry. Your data will be deleted immediately after processing, unless storage is required for reasons of verifiability, customer service or legal retention periods.

You can informally object to the storage of your personal data by using the contact data mentioned above. In this case, we will not process your data any further, unless there are predominant reasons for further storage, or the processing serves to pursue legal claims.

The legal basis of the processing is within the nFADP.

5. Services of third-party providers

Functionality and types of cookies

Cookies are small text files that are stored on your computer by your browser. They contain various information, e.g. duration of the website and mobile app visit or user input. They can be from us as the website and mobile app provider (so-called first-party cookies) as well as, in the case of cooperation with third parties, come from them (so-called third-party cookies) and are intended for storage of varying durations (duration of website and mobile app use, several weeks up to years). You can restrict or disable the storage and reading of cookies, but then you will no longer have access to the full functionality of the website and mobile app.

First-party cookies

Our website and mobile app uses so-called “session cookies”. They are used to store data relevant to your visit of the website and mobile app or to recognise your computer now and during your next visit (e.g. easier password entry). These cookies guarantee the full technical functionality of the website and mobile app. The legal basis for the processing is nFADP:

Third-party cookies

If we work with third parties, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following chapters on the respective third-party service providers.

Do not track

With the so-called “do not track” setting you can object to the tracking of your website and mobile app visits. This setting is offered by several browsers. If you have activated the “do not track” option, your visits cannot be tracked:

Google Fonts

We use so-called web fonts of Google Ltd. (“Google”, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) to display fonts.

Google is certified for the “Privacy Shield” (https://www.privacyshield.gov/), which is designed to ensure compliance with the level of data protection applicable in the EU.

When you call up a page, your browser loads the necessary web fonts into your browser to display texts and fonts correctly. To do this, your browser connects to Google, which tells Google that our website and mobile apps have been accessed via your IP address.

The use of Google fonts is in the interest of a uniform and attractive presentation of our web pages. If your browser does not support Google Fonts or Web Fonts, a standard font is used by your device.

You can find more information about Google Fonts and the Google privacy policy at the following Internet addresses:

https://fonts.google.com/

http://www.google.de/policies/privacy

The legal basis for the processing of personal data when using Google Fonts is Art. 6 para. 1 letter f GDPR (legitimate interest).

Tracking services: Reach measurement / Re-Targeting / Usage, & Web analyses

For the purpose of appropriate design of the website and mobile app, reach measurement, analysis of the general usage behaviour of the users on the website and mobile app and optimization of the economic operation, we rely on various tracking services.

For the purposes of advertising, market research or for the appropriate design of our Telemedia, we create user profiles. These are created and maintained exclusively on a pseudonymous basis in compliance with the German Telemedia Act (TMG) unless you as a user have objected to this procedure. At no time will the usage profiles be merged with the data on the bearer of the pseudonym.

Reach measurement

Reach measurement is used for market research purposes and aims to determine the frequency of visits to website and mobile apps that are available as advertising media for us. The results serve us as a basis for decisions on the placement of our advertising. We use the following products for this purpose:

Hubspot
Google Analytics
Mixpanel

Usage & Web analyses

Hubspot

SOFT2RIDE uses Hubspot, a service of Hubspot Inc 25 First Street, Cambridge, MA 02141 USA for analysis purposes. Hubspot is certified under the EU-U.S. Privacy Shield Framework.

Hubspot is used in inbound marketing, especially for e-mail marketing (newsletters) and in the area of contact form(s). Cookies are used for this purpose, text files, that are stored on the user’s computer and that enable an analysis of the user’s use of the website and mobile app. The installation of cookies can be prevented by a corresponding setting in the browser software; in this case not all functions of this website and mobile app can be used to their full extent.

Hubspot will, among other things, perform statistical analyses and evaluations of logged user behaviour in order to better coordinate and optimize the marketing strategy. In this way, a service tailored to the user can be provided. The cookies will only be set if you have given your consent to the setting of cookies.

Hubspot’s cookies expire after 12 months. Before this period, cookies can only be deleted using the erasure function of your browser.

Consent to receive newsletters can be revoked at any time by clicking on the link at the end of the newsletter or by sending a message to privacy [at] ride [dot] tech.

Tracking is based on your consent in accordance with nFAD.

You can find Hubspot’s privacy policy here.

Google Analytics
Google Analytics, a web analytics service provided by Google Ireland Limited (a company registered and operated under Irish law (registration number: 368047) with its registered seat at Gordon House, Barrow Street, Dublin 4, Ireland), is used for the purpose of appropriate design of the website and mobile app, reach measurement and analysis of the general usage patterns of users of the website and mobile app.

Google Analytics uses so-called “cookies”. The information generated by the cookie about your use of our website and mobile app (including your IP address) is transferred to computers of Google in the USA and stored there. Google has joined the Privacy Shield (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active), which guarantees an appropriate level of protection according to GDPR. The legal basis for this processing is your consent, Art. 6 para. 1 lit. a GDPR.

We have activated the IP anonymisation, offered by Google, on this website and mobile app. As a result, your IP address is shortened by Google, within member states of the European Union or in other states which are party to the Agreement on the European Economic Area, before it is used and further transferred. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website and mobile app, Google will use the information collected by the use of cookies to evaluate your use of the website and mobile app, to compile reports on the website and mobile app activities and to provide further services to the website and mobile app operator in connection with the use of the website and mobile app and the internet. Further information on data use by Google, setting and revocation options can be found on the website and mobile apps of Google:

– https://policies.google.com/privacy/partners?hl=de („Data use by Google while your usage of website and mobile apps or apps of our partners“)

– https://policies.google.com/technologies/ads („Technologies and principles / advertising“)

– https://adssettings.google.com/?hl=d („Settings for advertising“)

The IP address transmitted by your browser within the scope of Google Analytics is not merged with other data from Google (see anonymisation). You may object to the use of cookies by selecting the appropriate settings in your browser; however, please note that if you do this you may not be able to use the full functionality of this website and mobile app.

You can also prevent the collection of data, generated by the cookie and relating to your use of the website and mobile app, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Please note that the use of the browser plugin is restricted to the respective browser and also to the respective computer and may not be deactivated or erased after installation in order to retain the deactivation of Google Analytics. Google’s privacy policy can be viewed at http://www.google.com/intl/de/policies/privacy/.

Google Ads

The Google marketing services we use also include the online advertising program “Google Ads”. When using Google Ads, every ad customer (i.e. every site operator like us) receives a different “conversion cookie”. These cookies cannot be tracked on the website and mobile apps of Ads customers. We are therefore unable to evaluate the conversion cookie ourselves. The information collected with the help of the cookie is used to create so-called conversion statistics for our website and mobile app. This means an evaluation of previously defined actions that a user has performed on the website and mobile app. Google tells us the total number of users who clicked on your ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. We also use Google Analytics to analyse data from AdWords and the double-click cookie for statistical purposes. If you do not wish the use of ad analysis, you can deactivate this via Google’s Ads Preferences Manager (https://adssettings.google.com/anonymous?hl=en).

Google Maps
On our website and mobile app we use the Google Maps (API) map service from Google Ltd (“Google”, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) to display our location.

Google is certified for the “Privacy Shield” (https://www.privacyshield.gov/), which is designed to ensure compliance with the level of data protection applicable in the EU.

When you enter the subpage where the Google Maps map is integrated, our website and mobile app sends various information including your IP address to Google in the USA, where it is stored on their servers. If you have a user account with Google and are logged in at the time of your visit to our website and mobile app, the data is immediately assigned to your account. But even without a user account, Google will create a user profile about you. This happens regardless of whether Google provides a user account that you are logged in with or whether no user account exists.

The legal basis for data processing is Art. 6 para. 1 lit. f GDPR. Our transmission of data to Google is based on our legitimate interest in offering you the map function of Google Maps on our website and mobile app.

You can prevent the assignment of the data we transmit to your user account by logging out of Google before you visit our website and mobile app. In order to prevent data transmission to Google completely, you must switch off the JavaScript application in your browser. The map display can then no longer be used.

You can find more information about Google and the use of Google Maps here:

Nutzungsbedingungen von Google:
http://www.google.de/intl/de/policies/terms/regional.html

Nutzungsbedingungen für Google Maps:
https://www.google.com/intl/de_US/help/terms_maps.html

Datenschutzhinweise von Google (Google Privacy Policy):
http://www.google.de/intl/de/policies/privacy/

Mapbox
On our 'Enteprise GO' app we use the Mapbox (API) map service from Mapbox, Inc. (“Mapbox”, 1133 15th St NW, Suite 825, Washington DC 20005 to display our locations, live cars and interactions.

Mapbox is certified for the “Privacy Shield” (https://www.privacyshield.gov/), which is designed to ensure compliance with the level of data protection applicable in the EU.

When you enter the subpage where the Mapbox map is integrated, our mobile app sends various information including your IP address to Mapbox in the USA, where it is stored on their servers.

The legal basis for data processing is Art. 6 para. 1 lit. f GDPR. Our transmission of data to Mapbox is based on our legitimate interest in offering you the map function of Mapbox Maps on our mobile app.

You can prevent the assignment of the data we transmit by not logging into the mobile app when visiting our app. In order to prevent data transmission to Mapbox completely, you must not use the mobile app.

You can find more information about Mapbox and the use of Mapbox Maps here:

Nutzungsbedingungen von Mapbox:

Nutzungsbedingungen für Mapbox (Mapbox Terms of Use):
https://www.mapbox.com/legal/tos